showcases: personal Blog

Background

Two PhD Candidates in the field of psychology decided to use their writing skills in a creative way

Both authors understand and complement each other - allowing for coordinated efforts

The authors decided to use an enhanced social media platform at the launch of their blog in order to reach out to multiple audiences in various communities

Goals

Introducing depth psychology to a broader audience

Establishing themselves as authorities in their field of expertise by creating an ongoing track record

Building a loyal following that participates in the discussions initiated by the blog posts

results

The faculty of their school applauded the initiative and offered the schools support

Many experts in the field of depth psychology agreed to be interviewed

An ongoing and very lively discussion for each blog post is taking place on multiple platforms

Next steps

Continuing to grow the follower base organically

Promoting the blog within the professional community